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VIVACIOSA takes into account every nuance of modest dressing. they listen to women who choose to dress modestly, cater to their needs, appreciate and celebrate their choices. VIVACIOSA rejects and question stereotypes, challenge the misconception that modesty is boring and covering up is oppressive. They want to change the perception of who the Modern Modest Woman is. She is not oppressed, she makes her choices and she chooses to cover. Their mission? encourage her to embody her authentic self and to wear it inside and out, unapologetically.

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How Vivaciosa Is Shattering Stereotypes About Modest Women Luxurious, modest and unapologetic, today we enter the world of VIVACIOSA. Entirely dedicated to modest fashion enthusiasts, this Dubai based brand is, as its founder states, “the first ever luxury ready-to-wear brand dedicated to women who dress modestly.”. Eager to know more, Ilona Marceniuk, founder and creative director of Vivaciosa, unveiled for ALMAZE the story of her brand, along with the strong and meaningful values it bears.

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