Asian spirit brings out all the beauty and richness of Asian fashion infusing it with western codes. The Russian label offers bespoke designs for the empowered modest woman unafraid to affirm her individuality and her one-of-a-kind style. Feminine, noble and royal are the 3 adjectives that best describe this luxury brand.
We had the chance to meet its founder Svetlana
About Her Brand
Photos : courtesy of Asian Spirit
About Her Challenges
I had to face a lot of things because I had no idea about the fashion market, and I just wanted to bring something new to the world of fashion… Something really innovative and unique. Firstly, I didn’t want to create my own brand. The idea was to represent the most talented fashion designers from Asia, and that’s what I really did with the first collection. I simply bought a lot of
Her Sources Of Inspiration
I’m inspired by the Fashion Weeks in India, travels, architecture, history, jewelry masterpieces, which can be transferred to the world of fashion. I’m also inspired by nature, colors, shades, our clients and their limitless gratitude.
About Her C
After 8 years of successful brand operation, I can tell you that Asian Spirit is chosen by modern, charismatic and self-sufficient women. They are not afraid to set the rules and be unique. They enjoy the fact that their look is too complex to be understood even in the most demanded and sophisticated communities. They love luxury and chic, but they tend to avoid popular brands in order to choose their own singularity.
What Makes Her Brand U
Initially, the idea of the brand was to make a fusion from the ancient crafts and traditions of the Orient and the most innovative technologies and trends from the West by combining the best fabrics, embroideries, ornaments, and textures. The idea is to bring the woman back to her feminine values without despising or revealing the body too much, and provide enough comfort to live in a big city. Each collection of the brand is truly unique and produced only once. We only offer a limited number of items, and by doing so, we are able to give our clients an exquisite and luxurious experience.
Her Favourite D
It is hard to choose but I think I want to tell you about a short golden jacket made from brocade. This short jacket can be worn during the summer or winter, on virtually any occasion because it can add an elegant touch to any look. Brocade will take more vintage look and a bit pinkish shade in a while. I can easily wear it with dresses and high heels, as well as with more casual looks. It allows changing an entire look making it fresh and unique.
The Key Idea Of Her Brand
The key idea of the brand is to return the proper understanding of women to themselves. They need to become a creature of divine power. Firstly, we wanted to create a brand that would help women to avoid being linked to the material world that would limit their endless abilities.
We also need to mention that we produce handmade clothing. Such clothes bear a different type of energy, and each stitch is really important. The production of a single dress may take up to 4 months, but it will become the second skin of the woman in return. People wearing our clothes are able to change their mindset that allows starting a totally new and happy life.
Her Philosophy In Life
My philosophy is Majjhima-Patipada and trust to the internal authority.
“People were created to be loved, while things were made to be used. The world is in chaos because people are used and things are loved” – Dalai Lama.
Her Advice For Women Willing To Start Their Own Business
The most important thing is to enjoy your work. You need to feel that you do what you really want. You need to combine and develop your talents, slowly gaining missing skills and knowledge. Use your intuition and listen to your own feelings. Always ask yourself if what you are doing is making the world a better place.