Nobody can give us a better insightful and exhaustive understanding of modest fashion than the people who actually create it. In this Interview section, we will portrait inspiring modest fashion enthusiasts entrepreneurs whether it be fashion designers, stylists, fashion consultants… Coming from various backgrounds each of them highlights the diversity and richness of modest fashion with their unique and personal vision.
As already introduced in a previous article, modest fashion has no boundaries, no limits and no religions. However, religion can sometimes be an inspiration to create a fashion celebrating the beauty of women. This is the case for the two founders of Ahada. Nature is also one of their key source of inspiration, especially the Caucasus Mountains because it is the motherland of one of Ahada’s founders. Qualitative, exclusive and elegant are the 3 adjectives that best describe their brand.
Unless stated otherwise, all pictures are from the Instagram page of the brand Ahada
About Their Brand
Hadidja: The key value of the brand is religion. We want to show the beauty of our religion to the entire world, and highlight that the woman is the most precious and priceless asset of it.
About Their Challenges
About Their Inspiration
Hadidja: It’s my family, my husband, and my kids. Nature is also a source of inspiration. I was born in the Ingushetia Republic in Caucasia, and I can tell you that it’s a real HEAVEN on the Earth. There’s no better place for me, in this world.
What Makes Their Brand U
Hadidja: Our clothes are not designed for an exclusive strict dress code for all kinds of reasons. For example, I myself prefer such a style because I follow the rules of my religion. However, our models are suitable for any occasions, for any type of women regardless of their social status.
Their Favourite Design
Adilya: One day we decided to make a cape because we are Muslims, and we wanted to make something really exclusive and comfortable for our sisters in faith.
Hadidja: Our cape AHADA it is our distinguishing factor from other.
Exciting News To Share With Us
Adilya: Recently, we presented our first collection on one of the biggest podiums in Moscow. It was our first collection that was called Debut. We offered two product lines: one for daily usage, and the second one for special occasions. We presented a lot of dresses and costumes, but capes are the real gems in our collections.
About Their Favourite Fabric
Hadidja: I prefer natural fabrics, especially silk, even though it’s really hard to work with
The Place Of The World That Inspires Them The Most
Their Philosophy In L
Hadidja: Above all, you need to be honest with yourself. “All other swindlers upon earth are nothing to the self-swindlers” Charles Dickens
One Last Word For Almaze Women
Thank you Adilya and Hadidja for this inspiring interview!
If you want to learn more about their vision of modest fashion download our white paper “Modest Fashion Unveiled” here