Save the date! Miami will welcome the first-ever modest fashion week in the USA from November 30th to December 2nd. Who would have thought that this city of bikini and sexiness would host an event promoting modesty? Thanks to Norsham Mohamed, the strong and audacious mind behind Miami Modest Fashion Week it is about to happen very soon. She undertook this project because she was surprised that nobody did it before. And she’s right. The United-State is a key country for modest fashion yet never welcomed such an event. How was it even possible ?!
Can Miami Host A Modest Fashion Week Event?
Yes. In fact, there wouldn’t be a better place than Miami to host an ambitious modest fashion event. Norsham who came from her small Malaysian city to Miami 30 years ago to build her American Dream knows it better than anyone else. She describes Miami as “a very international city with people coming from all over the world. It is an entertainment city reuniting fashion, music and art.”
When asked about her motivations to host a modest fashion week in Miami she replies: “Fashion is part of our life. I was surprised that nobody did it before. To me, it is the right place and the right time to do it. People welcomed this idea in a very good way. In Miami, fashion week is always sexy. That’s been going on for years but when I talked about modesty they were excited to discover something new. We embrace people from every culture.” She also mentioned that there is an ever-growing community of modest dressers in Miami. However, Miami Modest Fashion Week is not only about modest fashion. It is beyond modest. It is about diversity, culture, education and future.
The Dynamic Of Modest Fashion In The USA
Modest fashion is well established in the USA. We all know Halima Aden, the very first hijabi model who signed with IMG models after being the first woman to wear the hijab in a Miss Minnesota pageant contest. Protégée of Carine Roitfeld, former editor-in-chief of Vogue Paris, Halima walked for many renown designers such as Max Mara, Alberta Ferretti and made the cover of prestigious magazines like Vogue or Allure. She paved the way for many covered models, brought inclusivity and diversity in fashion demonstrating that it shouldn’t be a trend but a norm. She recently became the first covered woman to be featured in the American publication Sports Illustrated. True game changer, she once again, she smashed stereotypes of the oppressed covered woman. She showed that modesty isn’t meant to be boring. It can be fun, daring, but most of all empowering.
Without explicitly using the label “modest fashion”, fashion designers often promote this style of dressing. It is worth noting that modest fashion has always existed and some of its iconic personalities we can think of are definitely Audrey Hepburn or Coco Chanel whose famous quote “modesty is the highest form of elegance” resonates with all of us.
Last New-York fashion week’s season, many designers presented turnkey modest looks in their collections. If you need style inspiration our selection of the most wearable looks from New-York Fashion Week Spring Summer 20 is here for you.
If NYFW SS20 was very inspirational, we also expect Miami Modest Fashion Week to blow our mind with its runway celebrating the beauty of modesty. Among the designers participating in this event, the iconic U.S. Olympic fencer Ibtihaj Muhammad who recently launched her modest fashion brand Louella will unveil her latest collection. Victoria Andreyanova, the well established Russian luxury fashion designer we interviewed a few months ago will also be part of the show.
When Modest Fashion Meets Contemporary Art
Miami Modest Fashion Week pushes creativity forward and is also going to celebrate art with its Beyond Modest Art Week. this concept will highlight contemporary galleries from around the world, adding a visual dialogue to the expressive yet sensible platform established by MMFW’s mission.
Miami Modest Fashion Week takes place just before Art Basel, one of the largest Artweeks, so a lot of creative and artistic minds will be around. Ibett Yanez del Castillo – Creative Director stated “We are thrilled to announce the art sector for Miami Modest Fashion Week. This exhibition brings an additional element to the mission of MMFW introducing modest fashion as a creative unified platform for all to enjoy. We are working with both local and international galleries who represent artists working towards a global language of unity.”
The Use Of Blockchain Technology For A More Sustainable Fashion Industry
Fashion is a very polluting industry where ethical practices are not always respected. This is not a secret anymore. Could the blockchain technology change the game? if it is not the ultimate magical solution, it could definitely help fashion brands to better their processes. This is especially the case for luxury brands. The LVMH group, for instance, already implemented the blockchain technology to vet the authenticity of its products. Kering, the main concurrent of LVMH, also intends to use blockchain technology to trace its raw materials and ensure ethical practices at all levels of the supply chain.
There are many avenues for fashion brands to take advantage of blockchain technology. Some of them include supply chain transparency, product authentification, inventory control, intellectual property protection, traceability of materials, product authenticity… The use of blockchain could be very profitable, only if brands get a clear understanding of this technology and are willing to work together and share their data. Miami Modest Fashion Week will raise awareness on this subject during an exclusive B2B talk moderated by the talented Tedx speaker and computer scientist Nilly Naseer-Farooqui and Alia Khan, the pioneer of modest fashion.
To learn more about Miami Modest Fashion Week visit their website and/or follow them on instagram @miamimodestfashionweek