The second edition of DMFW (Dubaï Modest Fashion Week) gathered modest fashion enthusiasts from all over the world for a unique experience that took place in the prestigious Emerald Palace Kempinski. This three-days-event allowed an array of international emerging fashion designers to display their collections celebrating modest fashion. Among them, we were pleased to see the Russian brand Ahada showcasing her designs for the first time in Dubaï and discover Imen Bousnina whose collection was a nod to her home country Austria. Even if we don’t cite them all, each designer astonished us with their dazzling collection, and each show was a pure delight for the eye.
Images : Imen Bousnina (from Vogue.it), Ahada (courtesy of Ahada)
The tremendous amount of dedication and creativity fashion designers put in their work, using modest fashion as an endless source of inspiration is admirative. Exploring different visions of modesty through singular collections demonstrates how broad, inclusive and expressive modest fashion can be. It is not only about covering the body. It acts as a vehicle for strong and meaningful positive values, that artistically reflect the designer’s personal thoughts and reflections. We asked three of our favourite designers who literally blew our mind away with their jaw-dropping collections to tell us more about their brand, the collection they presented for DMFW and their views on modest fashion.
Images: Courtesy of Ouafae Taame
Could You Tell Us More About Your Brand ?
My brand is based on meaningful aesthetics, Hopefully, my designs aspire to tell a story and express a cultural and historical symbiosis, rooted in Moroccan and Andalusian art traditions and taking inspiration from contemporary design characteristics.
What Was the Inspiration Behind The Collection You Presented For DMFW?
My six-looks collection for DMFW was inspired from both tribal and urban Moroccan cultural elements, combining the influences from the historical imperial cities and vintage Berber tribal traditions. Every outfit had its own creative process, starting from researching references to sketching, to choosing the colors and materials and then the final production.
Almaze’s favourite look from her collection was Handira (see pictures below). As she stated on her Instagram @ouafae_tame, “this look was inspired by the tribal traditional Berber/Moroccan wedding blanket called Handira, handcrafted with wool and sequins, used as ruffled silk chiffon ornamented with large silver sequins, the head piece is hand crafted to mimic the traditional Berber head ornements”.
What Is Your Definition Of Modest Fashion?
Modest fashion is an expression of beauty and elegance while keeping a quality of social and cultural decency. It’s beyond religious reasons and requirements, women are tired to trade their modesty to be attractive and just want to express who they are without compromising their principles.
Images: Courtesy of MyKaftan
Could You Tell Us More About Your Brand?
The main idea of the brand is to create a modern alternative to traditional abaya and to find a new elegant way to dress modestly. Our pieces are dedicated to creating an effortlessly chic look by combining them with any outfit – from a casual to a fancy one. MyKaftan celebrates the femininity and beauty of each woman; We are here to come back to the traditions, to the roots, but in a modern way-way of our generation, living in the 2010s. All MyKaftan pieces are carefully produced by artisans in the United Arab Emirates with elements of hand-made stitching and laser cutting – which is our signature design. We bring unique fabrics from the best manufacturers in Europe – from those who showcase their collections at Premiere Vision show in Paris, the biggest and the most luxurious textile fair in Europe – that’s why our pieces are so unique and different. MyKaftan is created for women who respect modest movement and love to combine traditions and modernity.
What Was The inspiration Behind The Collection You Presented For DMFW?
The collection presented at DMFW is called “World Citizen”:
This collection is inspired by a Modern Woman – empowered, well-traveled, open-minded and respecting her traditions at the same time. I created a collection of modern modest wear which can be used in different occasions, environments, countries… There are no boundaries between people, and fashion is able to show that.
What Is Your Definition Of Modest Fashion?
Modesty movement is spreading worldwide and it doesn’t belong to one specific culture or religion anymore. In my opinion, it’s great that it’s getting so popular nowadays among absolutely different women. We can choose the way we dress, and it’s definitely a sign of empowerment.
Modest fashion for me is the way to dress respectfully, regardless to culture and religion. Each of us chooses the level of modesty in our everyday looks.
Images: Courtesy of Boutallion (Rooful)
Could Tell Us More About Your Brand
The name Boutallion comes from a combination of initials from the names of people who are very close to my heart and who grew me into the person that I am today.
Boutallion is a fashion house that fills the need of fashion lovers all over the world who have eye for luxurious fabrics and details. We target confident ladies who want to express themselves in a strong way. The idea/purpose is to leave a statement and to reflect the strong personality that you are through the clothes you wear. People say first impressions are everything, by wearing Boutallion you can reflect who you are and what your values are directly into the environment/world we live in. Ladies in Boutallion don’t need to introduce their personality, by what they wear people can tell from the other side of the room what kind of lady they are and what they love.
The idea of targeting the modest fashion industry lies in the fact that there aren’t a lot of high-end Italian manufactured brands that design total looks for modest ladies. Nowadays we are able to find tunics/tops with volume from high-end brands, but to find pants that perfectly suit the idea of being covered we often run to Zara to combine with the top in order to have a total look. I wanted to create a collection where you can mix and match within the collection and find yourself an outfit according to your preference.
Aside to making beautiful garments Boutallion wants to encourage ladies around the world to become a better version of themselves and inspire them in their daily activities and endeavors.
What Was The Inspiration Behind The Collection You Presented For DMFW?
The inspiration for the ‘Garden to Paradise’ collection was all about (spiritual) growth. It reflects my life path from my childhood until the 28-year-old lady that I am. Life and starting a business (in fashion) brings a lot of challenges but it brought me a lot of joy and light. It made me discover new cultures and religions and it made me discover a whole new version of my being. It made me grow in every facet of life. All the changes and difficulties I had to encounter to become where I am today are transferred into the designs and the choices of fabrics. For that reason, we have a variety of heavy looking fabrics till light flow charmeuse silks and the color pallet that was used goes from black till colorful summer florals.
I chose floral designs to refer to all the beautiful souls I’ve met along the way of my journey and in our masterpiece I referred to the Sheikh Zayed Mosque in. Abu Dhabi. That particular mosque was always high on my bucket list and through this journey I found my way to understand the beauty of Islam and the Arab culture.
What Is Your Definition Of Modest Fashion ?
Modest fashion to me is a way of expressing yourself in an elegant way. . . Modesty doesn’t have a clear definition, it is often attached to the Islamic religion. To me, modesty has nothing to do with religion or culture it’s just a way of presenting yourself in a way that satisfies your personal preference. Modesty means not revealing a lot of skin, but it doesn’t mean you cannot reveal your personality. I believe everyone can look modest and at some point, we all need something ‘modest’ in our closet for a business meeting or an event.