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WHY ?

Because luxury is losing its values of prestige, excellence and savoir-faire over masstige and ostentatious behaviours with the unique goal to sell moreĀ 

Overflowing content

Too much ego

Greenwashing

Superficiality

Overconsumption

Overexposure

STOP. WE. HAD. ENOUGH.

Modesty advocates quiet luxury celebrating the intellect.